Closet to culture
Your closet, reimagined.
Everyday pieces, elevated with heritage.
Roots & Style began with a simple belief: the beauty of Afrocentric cloth — Adire, Ankara, Aso Oke — shouldn't be kept only for special occasions. It belongs in the wardrobe you reach for every day.
We're not a shop, and we don't make to order. We're a place for ideas — showing how heritage pieces sit beautifully alongside the staples you already own.
Roots & Style is for anyone who wants their wardrobe to say something true.
Right now, Roots & Style does two things:
Everyday pieces, elevated with heritage.
Tap a piece you already own and see it reimagined with Afrocentric textiles. The root of Roots & Style.
Fortnightly on YouTube — real people styled on camera by our stylist, tailor and make-up artist.
Send us your styling brief. Ten people are chosen each month to be styled on the show.
A curated little black book of trusted fabrics, tailors and finishing touches we point you to.
Fortnightly looks, transformations and designer stories on YouTube — free to everyone.
Go to the channel →First looks, heritage deep-dives and new collections — straight to your inbox.
Stay in touch →Send your styling brief — ten are chosen each month to be styled on the show.
Enter the challenge →We’re just getting started. Leave your email and we’ll share new looks and ideas as Roots & Style grows — no spam, ever.